What is WhatsApp Business API? – A Complete Guide

The WhatsApp Business API is a communication platform provided by WhatsApp that enables businesses to interact with their customers on the WhatsApp messaging platform. It allows businesses to send notifications, updates, and provide customer support through WhatsApp.

With WhatsApp Business API, businesses can perform the following actions:

  1. Implement WhatsApp chatbots for automated responses.
  2. Send WhatsApp broadcasts to an unlimited number of users.
  3. Send automated notifications such as payment reminders and delivery updates through their own systems or CRM.
  4. Obtain a verified WhatsApp Green Tick for their business account.

We’ve created EngageZap, a platform that simplifies using the WhatsApp Business API. No need to build your own dashboard – EngageZap handles live chat, chatbots, and message broadcasting for a seamless experience.

WhatsApp Business API Provider :

There are so many WhatsApp Business API providers available, But it is crucial to determine which of these is providing WhatsApp broadcasting, WhatsApp automation, Live Chat or WhatsApp Chatbots etc ; the WhatsApp Marketing software you choose should offer a complete package. Here We are giving Top WhatsApp business api providers list

1. EngageZap :

EngageZap stands out as the most intelligent WhatsApp Marketing solution, leveraging official WhatsApp Business APIs to elevate your business outreach to a vast user base. It comprises a comprehensive WhatsApp Engagement Suite, offering innovative features like EngageZap Retargeting Campaigns. EngageZap Customer Support is accessible via Phone Call, WhatsApp, E-mail, or Google Meet, ensuring seamless assistance.

2. Respond.io :

Respond.io, is one of the options for WhatsApp marketing tools that facilitates seamless connection with numerous WhatsApp users. It operates as an omnichannel platform, offering versatility beyond WhatsApp-centric solutions. Enhance your outreach strategy with Respond.io, ensuring effective communication across multiple channels.

3. Wati

Wati, developed by Clare.ai, stands out as a premier bulk WhatsApp Marketing Software. As an accredited WhatsApp Business Solution Provider (BSP), Wati empowers businesses to interact in real-time with clients through its advanced WhatsApp tool. However price of wati is quite high.

How long does it take to get approval for the WhatsApp Business API?

Accessing the API involves a review process by Facebook through an application. While you can directly access the WhatsApp Business API from Facebook through the WhatsApp Cloud API, you will still need a platform like EngageZap to utilize it.

As a Meta Business Partner (BSP), EngageZap helps you obtain the API for free within 10 minutes and provides you with the platform to effectively use the WhatsApp Business API.

Click here to apply for the WhatsApp Business API.

Can I access my WhatsApp Business API account on my phone?

Yes, the dashboard provided by EngageZap is compatible with both laptops and mobile devices.

Can a business connect with several WhatsApp Business APIs?

Yes, a business can acquire multiple WhatsApp Business APIs for different departments such as finance, sales, customer support, procurement, etc. However, it’s important to note that these WhatsApp Business APIs will be procured on different mobile numbers.

How to switch between regular WhatsApp app and the WhatsApp Business API, and vice versa?

Any phone number can be upgraded to WhatsApp Business API as long as it’s not currently active on any WhatsApp App. If a number is registered on WhatsApp App and you wish to use the API on the same number, the WhatsApp account must be deleted.

Note: If you prefer not to use WhatsApp Business API, you can downgrade the number and restore it back to the WhatsApp App.

To delete your WhatsApp Business App before applying for the API, follow these steps:

  1. Open WhatsApp.
  2. Tap More Options (three dots) > Settings > Account > Delete My Account.
  3. Enter your phone number in full international format and tap DELETE MY ACCOUNT.
  4. Select a reason for deleting your account from the dropdown menu.
  5. Tap DELETE MY ACCOUNT.

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